The Grammy award-winning singer and songwriter spoke to The Root about how he’s helping future musicians with his 1500 Sound Academy.
The education of young people is important and always has been. But oftentimes, what I think is missed is the education of young creatives. Artists, musicians, producers, etc. Just because they learn in a medium where they are encouraged to explore unique and different ideas, doesn’t mean they don’t need guidance and direction.
That’s exactly what Grammy award-winning singer, songwriter and producer James Fauntleroy is offering at 1500 Sound Academy along with Grammy award-winning producer Larrance “Rance” Dopson.
Fauntleroy, who was born and raised in Los Angeles, has enjoyed major success in the music industry, working with some of the most popular artists in the world including Beyoncé, Drake, Kendrick Lamar, J. Cole, Rihanna, SZA, A$AP Rocky and many more.
But after years of working with industry stars, Fauntleroy felt like now was the time to pass on the knowledge he’s gained to the next generation of young artists and musicians.
“It was a cumulative realization,” Fauntleroy told The Root. “I was having a conversation with a music executive and he was talking about the concept of selling products that match your real authentic brand. He was using Puff Daddy as an example. He was like, ‘Sean John is worth $350 million and Ciroc is what makes him a billionaire. Those products work because you associate him with parties and fashion.”
He continued, “After that conversation, I asked myself, ‘What’s my version of Circoc and Sean John?’ It was education.”